Web, UX/UI and digital


  • I do both design and development.
  • I always start with content, without it there is nothing to design. It should serve the users as well as making sense from a marketing standpoint.
  • I'm experienced in half a dozen CMSs, Craft CMS has become my go-to.
  • Coding: HTML, CSS/SASS, Twig, Javascript, React, Jquery.


Millasmat.com is an online cook book. My wife is the chef, the researcher and the writer. I design, do web development and photograph.

It is a website about food, not a blog. In order to differentiate, it centers around good food and thoroughly researched recipes from all over the world. It is completely free from diet fads, cheesy sponsorships and lifestyle nonsense that will never make you better at cooking.

A clear content philosophy, a flexible CMS and consistent work since 2010 has made millasmat.com number one on Google for a lot of relevant keywords, beating even the biggest brands.

camera lightroom photoshop html css javascript expressionengine

iTunes redesign

No app has been reimagined as much as iTunes. Not only because of its popularity, but also its lack of flexibility. Using iTunes is not a smooth experience.

Some of the features I think can improve iTunes:

  • Wireless sync to any device, because not everyone is streaming.
  • Let the user decide what to show and what to hide
  • Dark interface option
  • A more logical interface with less back and forth
  • No drop downs

iTunes redesign

Graphic design and illustration


  • I design both digital and printed products.
  • The best work is founded on goals and priorities. When there is something to solve, measure and achieve, there is a purpose. Only then can evaluation and progress be made.
  • I also like working with content production, especially text and illustration.
  • Tools: Adobe, Affinity, pen, paper and anything else that is required to do the job.


My comic about people and their strange ways. Though some say that I am the strange one. I do the sketches and ink on paper and the coloring in Photoshop.

It is in Norwegian, but I made a point out of having most of the text outside the pictures. Both search engine friendly and possible to translate, at your own peril. Also, as a designer/developer, I had to make it all responsive as well.

pen text photoshop html css craft

Lundby og Rygg logo

Logo and profile for contractors Lundby og Rygg. My job was to create what many clients want, something representing a combination of what they do. But at the same time simplify it so it doesn't look like an illustration. 

Lundby og Rygg is a client at Zoom Grafisk

pen illustrator
Lundby og Rygg logo

Millas Mat food icons

Website about food? Check.
Categories? Check.
Icons for every category? Check!

From time to time, since the launch in 2010, I have redesigned and tweaked the icons, along with the rest of the website. A luxury you seldom get with clients. To show the evolution and how icons make a complex website come together visually I collected the process in a separate Behance page

pen illustrator
Millas Mat food icons

Girgenti's glasses

The coolest pair of glasses with just the right amount of retro. This started with pencil on paper as an exercise in drawing stylized hair. Vectorizing made me realise I had to do a certain style rather than aiming for realism.

pen illustrator
Girgenti's glasses

About me

H.W. Sanden
What I do
  • Design and develop websites
  • Design for digital and print
  • Produce visual and written content
Mindset and motivation
  • Taking something complex or messy and make it useful and understandable 
  • Working with goals: Combining usefulness with marketing
  • Learning new skills and gaining knowledge
  • Banks, departments, councils (annual reports, marketing material)
  • Industry (websites, marketing material, magazines)
  • Tourist destinations (marketing material)
  • Local companies, education, publishing (websites, logos, marketing material, books)
  • Working at Vanberg / Zoom Grafisk since 2008
  • A one year course at Berghs / Westerdals, learning about the different types of work in an advertising agency, 2013
  • Did a couple of years freelancing, partnering with a fellow student, 2007–2008
  • BA in graphic design and marketing from HiBu (now HSN), 2009
  • BA in art and communication from NTNU, 2006

Other creative outputs

Food photography

Food photography

Photography (and photoshopping) is what led me into design. Nowadays I photograph food only. A near daily activity for the last seven years.



My music activity consists of 98 % drums, 1.4 % keys and 0.6 % bass guitar. Making music helps me improve my creative and cooperation skills, covering both improv and teamwork.