People don’t need call-to-action buttons. Interface elements made to get attention and herd people towards clicks increase cognitive effort because they obscure themselves and reduce interfaces to clickable surfaces.
The implied web is based on the idea that people read interfaces through the glasses of their needs combined with previous web platform experiences. Driven by tasks, they are open to clues about solutions and need clear communication to comprehend and actively move through the interface. In short, people must recognise elements so they can act accordingly.
The article was written as part of HTMHell’s advent calendar, read the rest of it at https://www.htmhell.dev/adventcalendar/2023/21/